Apple has created its own website to promote its own apps as sideloading is expected to be allowed in the EU with iOS 17.
In a bid to promote its own apps, Apple has created a website titled «Apps by Apple» that mentions homegrown apps that Apple developed for its products such as the iPhone, iPad, Apple Watch, Mac, and Apple TV. Apple has a good reason to promote its own apps with iPhone units in the 27 European Union (EU) countries being opened for sideloading thanks to the EU’s Digital Markets Act (DMA).Sideloading is the process of installing an app from a third-party app storefront. Apple has always claimed that its ban on sideloading was done for security reasons so that it could prevent users from installing malware-laden apps. But in some countries, the sideloading ban is seen as a way for Apple to force app developers to use its own App Store payment platform which gives Apple a 15% to 30% cut of in-app transactions and subscriptions generated in the App Store.
