Despite being $100 more expensive, research firm TrendForce says that the iPhone 15 Pro Max is priced reasonably given economy’s state
The iPhone 15 Pro Max is the only model in this year’s lineup to receive a $100 price hike, while Apple managed to keep the remaining three unchanged from becoming more expensive. With this change, customers also receive 256GB for the base model, along with an exclusive periscope zoom camera. With these upgrades, research firm TrendForce believes that Apple’s 6.7-inch flagship is reasonably priced given the economy and provides its shipping estimates and details for the remainder of the year.iPhone 15 Pro and iPhone 15 Pro Max to account for 60 percent of all new shipments this year
On X, TrendForce immediately recognizes the 256GB storage and periscope camera upgrades, implying that despite these improvements, the iPhone 15 Pro Max starts from $1,199, with the iPhone 15 Pro with 128GB starting from $999, which is the same price as last year. There were rumors doing the rounds, claiming that Apple might be forced to raise the price by up to $200, and just like last year, the technology giant managed to put all of that noise to rest by only making the iPhone 15 Pro Max expensive.
TrendForce notes that around 80 million iPhone 15 units are expected to ship this year, with 60 percent of those numbers covered by the ‘Pro’ models. While that is a decent figure, the research firm warns that a strong U.S. dollar might affect a consumer’s purchasing decision in overseas markets, particularly China, which accounts for up to 25 percent of the company’s sales.
