Beyonce rebranded herself through her highly publicized tour – not just as a global cultural icon, but as a magnate whose brand output perseveres in spite of the odds.
Beyoncé rebranded herself through her highly publicized tour – not just as a global cultural icon, but as a magnate whose brand output perseveres in spite of the odds. The entire tour itself transcended borders and sparked a global conversation about the economic clout of Black women. The glittery tour’s economic impact has since been dubbed the ‘Beyoncé Bump,’ according to Yelp’s Economic Coverage.
For many Black women who are entrepreneurs in their own right, the Beyoncé Bump is relevant too, because Black women have become compelling consumers and economic powerhouses, whose interests, ownership and stake in brand loyalty collectively revive consumer markets across industries.
Beyoncé’s Renaissance world tour came to a close on Sunday, and in succession, she posted a clip to her Instagram page announcing that the Renaissance concert film would be on the big screen on December 1.
When Beyoncé released Renaissance last summer, fans were curious, but gravitated toward anthems like “Break My Soul,” for its surprising relatability and lyrics like “work by nine, then off past five, and they work my nerves that’s why I cannot sleep at night.
