As the US actors’ strike continues, and with numerous Hollywood stars including Scarlett Johansson falling foul to convincing deepfakes, Brian Cox tells Sky News that AI is an issue we mustn’t take lightly.
Brian Cox says the use of Artificial Intelligence (AI) to replicate an actor’s image and use it forever is «identity theft» and should be considered «a human rights issue».
The Scottish star, who is best known for playing Succession patriarch Logan Roy, was speaking at the premiere of the James Bond inspired quiz show 007: Road To A Million.
He told Sky News: «It doesn’t keep me up at night, but I am concerned about it and I want it to be sorted.
«I think AI is a human rights issue. It’s not just a union issue. It’s actually an identity theft. And it’s very, very prevalent at the moment.»
Cox said he’s particularly concerned for young actors who he feels are more vulnerable to exploitation by unscrupulous producers.
