Kansas State beat NC State, 28-19, after which the winning team devoured the giant pastry that emerged from an even more giant toaster in what was a clever marketing move.
The first edible mascot in sports history was revealed at the Pop-Tarts Bowl in Orlando, Fla., and the internet is having a field day.
Kansas State beat NC State, 28-19, after which the winning team devoured the giant pastry that emerged from an even more giant toaster in what was a clever marketing move.
The winning trophy included slots at the top of a silver football to hold two actual Pop-Tarts.
