The lawsuit is being contested by the car wash owner, who claims the name of his business, “Star Wash,” is different enough from the movie franchise.
Topline
Lucasfilm, the billion-dollar Disney-owned film and production company behind the “Star Wars” franchise, is suing a Chilean car wash known as “Star Wash,” arguing the small business is plagiarizing the wildly popular franchise with its branding, according to Reuters.Key Facts
The law firm representing Matias Jara, the owner of “Star Wash,” told Reuters that Jara was in the process of registering his brand with Chile’s patent authority when he received a lawsuit from Lucasfilm seeking to block the registration of his business’s name.
Lucasfilm is claiming the business brand could confuse consumers into believing it’s affiliated with the studio, though it hasn’t taken issue with car attendants who can be seen on the “Star Wash” Instagram account dressed as characters like Darth Vader, Chewbacca and Boba Fett.
