Microsoft was one of the first corporations to bring affordable hardware wonders like the mouse to PC users in the 1980s. Hardware has changed, and competition has.
In context: Despite being one of the biggest companies in the software industry, Microsoft has sold PC peripherals for three decades. The company plans to leave that market, but the «Microsoft» brand will remain on many computer accessories for years to come.
Microsoft was one of the first corporations to bring affordable hardware wonders like the mouse to PC users in the 1980s. Hardware has changed, and competition has increased since then, making it hard for the Redmond giant to justify the resource expenditure against its more modern hardware offerings like its Surface line.
Last year, Microsoft unsurprisingly announced it was leaving the PC accessory market to focus exclusively on its Surface brand of computers.
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USA — software Design company Incase will revive Microsoft's PC peripheral business in 2024