It’s the first time Samsung wasn’t in the No.1 spot since 2010. The last time Samsung wasn’t No.1 in smartphone sales in any given year was all the way.
The last time Samsung wasn’t No.1 in smartphone sales in any given year was all the way back in 2010. And yet — it’s finally happened again. Just like competing analyst house Canalys revealed a few hours ago, IDC is now out with its own report and confirming the once-in-more-than-a-decade news: Apple took the crown away from Samsung in 2023.
According to IDC estimates, the Cupertino company shipped 234.6 million smartphones last year, for a market share of 20.
