Much like the PC industry, which has just experienced its worst 12 months in history, the smartphone market had a terrible 2023. A 3.2% decline to 1.17.
In brief: The global smartphone market slumped last year as shipments declined 3.2% compared to 2022, but one company that has reason to celebrate is Apple. Cupertino was one of only two manufacturers in the top five to see an increase in growth throughout 2023. It also stole the top spot from Samsung, marking the first time since 2010 that the Korean giant has missed out on the number one position.
Much like the PC industry, which has just experienced its worst 12 months in history, the smartphone market had a terrible 2023. A 3.2% decline to 1.17 billion units shipped last year marked the lowest full-year volume in a decade, writes IDC, the result of economic challenges, the rising cost of living, job losses, and other factors.
