We’re still a few months away from seeing the iPhone 16, but a new report about the upcoming phone doesn’t sound promising.
The iPhone 16 likely won’t be here until September, but a new report about the latest from Apple has already raised some concerns. On January 30, Apple analyst Ming-Chi Kuo shared a few tidbits about the upcoming iPhone 16 series — and none of it sounds good.
According to Kuo, Apple has reportedly lowered its 2024 iPhone shipments — including the existing iPhone 15 series and the iPhone 16 later in the year — to 200 million units. That’s still a lot of iPhones, but it’s a decrease of 15% year-over-year compared to 2023. Kuo notes, “Apple may have the most significant decline among the major global mobile phone brands in 2024.”
What’s the reason behind this drastic decrease in iPhone shipments? Kuo reports that the iPhone is facing “structural challenges” that will contribute to the lower shipment numbers. Those challenges include “the emergence of a new paradigm in high-end mobile phone design” plus “the continued decline in shipments in the Chinese market.
