The biggest iOS upgrade in years?
For the past year or two, the world has watched as a string of incredible artificial intelligence (AI) tools have appeared, and everyone has been wondering one thing: when will Apple join the party? Now, we finally have an answer.
On a recent earnings call (via The Verge), Apple CEO Tim Cook revealed that AI tools are coming to the company’s devices as soon as “later this year.” Cook then added that “I think there’s a huge opportunity for Apple with generative AI.” While the Apple chief didn’t reveal any specifics, the small amount he did discuss has already been enough to get tongues wagging and for speculation to run riot.
It’s no surprise that Apple is working on generative AI tools – Cook admitted as much back in August 2023, when he explained that Apple has been developing its own generative AI “for years.” But the latest admission is the first time we’ve seen anyone put a launch date on things, even if it is a very rough date.
Given that this is a software update (and a big one at that), it seems likely that Apple has is its Worldwide Developers Conference (WWDC) in mind. The company will use this June event to unveil its upcoming operating systems and software upgrades (like iOS 18). And with its audience mostly comprised of developers, it makes sense for Apple to tease something like generative AI that could give devs a new tool in their iOS arsenal.
As well as that, industry analyst Jeff Pu has previously claimed that iOS 18 will be one of Apple’s biggest software updates ever precisely because of its inclusion of generative AI, so Cook’s statements seem to confirm Pu’s claim.
