Civil rights groups on Friday called on an EU watchdog to rule against Facebook owner Meta’s scheme to let Europeans pay to opt out of data tracking, which they say violates EU law.
Civil rights groups on Friday called on an EU watchdog to rule against Facebook owner Meta’s scheme to let Europeans pay to opt out of data tracking, which they say violates EU law.
Since November 2023, Facebook and Instagram users in Europe have been able to buy subscriptions, which mean the platforms stop using their data for targeted advertising.
The EU regulator, the European Data Protection Board (EDPB), is due to decide shortly on whether a system like Meta’s violates the bloc’s data privacy laws.
Meta argues the subscriptions are a way to comply with the European Union’s strict rules after losing a string of legal battles with Brussels.
Privacy activists argue this is a breach of consumer law, deeming it an unfair and aggressive practice.
