The Indian smartphone market grows 25 percent YoY in Q4 2023. Samsung leads the market with an 18 percent market share.
The smartphone shipments in the country witnessed a 25 percent YoY (year-on-year) growth in Q4 2023.
The overall shipments remained constant at 152 million units.
Vivo ranked second with a 17 percent share and led the affordable premium segment in 2023.
Counterpoint Research is out with new insights about the Indian smartphone market with some optimistic news this time. Smartphone shipments in the country witnessed a 25 percent YoY (year-on-year) growth in Q4 2023, marking the first bounce-back of the industry after a year-long decline.
As per the research, Samsung led the market in 2023 with an 18 percent share driven by a strong performance of the A-series, “aggressive offline marketing and focused approach in the premium segment.”
Vivo ranked second with a 17 percent share and led the affordable premium segment in 2023, thanks to the Vivo V29 series in offline and T-series in online platforms.
