Vodafone has found that Europeans are now more interested in buying refurbished smartphones than before. The main reason for making these purchases is the lower cost of the devices.
New data from Vodafone in collaboration with Recommerce and KANTAR shows that 52% of Europeans are willing to buy a refurbished smartphone in the future. It found that 43% of Europeans have already owned a second-hand device, compared to 42% last year.
The findings are quite interesting because in recent years, device manufacturers have been pushing the circular economy where people to trade in their devices and buy refurbished ones so that materials can be reused. The amount customers can save by buying refurbished or second-hand can vary a lot but usually retailers try to make the offer more attractive by including things like warranty.
