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Saving democracy is central to Biden's campaign messaging. Will it resonate with swing state voters?

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As President Joe Biden campaigns for reelection, he’s warning that Donald Trump will be a grave threat to American democracy if he’s in the White House
Just blocks from the shuttered Bethlehem Steel plant, the Hispanic Center Lehigh Valley was bustling on a recent day with scores of older people eating lunch. Downstairs, out of sight, a constant stream of visitors was shopping in its massive food pantry.
Over the past seven months, the number visitors to the pantry has risen by more than a third. The center’s executive director, Raymond Santiago, sees that as a stark sign of something he has felt over the past couple years: Many in the area’s Latino community are struggling to meet their basic needs.
Northampton County, which includes Bethlehem, is a traditional bellwether for Pennsylvania, one of the most important presidential swing states, and Latinos are a key part of the coalition that President Joe Biden is trying rebuild as he embarks on his campaign for a second term. In doing so, the Democrat might have challenges selling a crucial part of his reelection strategy.
One of the messages he has delivered in previous visits to Pennsylvania is that former President Donald Trump, the front-runner for the GOP nomination, is a danger to American democracy. Biden is hoping that message energizes the same voters who turned out four years ago, when Northampton County narrowly flipped to him after supporting Trump by a thin margin in 2016.
Based on his interactions with visitors to the Hispanic center, Santiago isn’t so sure. It’s the price of groceries and lack of affordable housing that dominate conversations there.
“I think so many people are already immune to that messaging, it won’t land as cleanly this election as it did in 2020,” he said. “If he keeps pushing that message, it might turn voters away.»
Biden chose a location near Valley Forge, Pennsylvania, with its deep symbolism for the country’s struggle for freedom, for his initial campaign event for 2024, portraying Trump as a grave threat to America and describing the general election as “all about” whether democracy can survive. It was a message similar to one he gave before the 2022 midterm elections at Independence Hall in Philadelphia, where the nation’s founding documents were created. Biden warned that Trump and his followers threatened “the very foundation of our republic.»
Biden has continued the theme during the early primary season, telling supporters winning a second term is essential for maintaining the country’s democratic traditions.
Over the course of several days, The Associated Press interviewed a cross section of voters in Northampton County to ask whether Biden’s messaging around the fate of democracy was resonating. These voters represented parts of the very coalition Biden will need to win Pennsylvania again — Black voters, Latinos, independents and moderates from both parties.
Their overarching response: The president’s warning that a second Trump presidency will shred constitutional norms and destroy democratic institutions is not one that, alone, will motivate them and get them out to vote.
Like people across much of the rest of the country, most of those interviewed would prefer avoiding a rematch of the 2020 contest, and several suggested they would seriously consider a serious third-party candidate with a strong message and a chance of winning.
Evelyn Fermin, 74, who regularly visits the Lehigh Hispanic center, has lived in the county for two years after spending most of her life in New Jersey. Her opinion about Trump has been set since Jan. 6, 2021, when the former president’s supporters stormed the U.S. Capitol in a violent bid to stop Congress from certifying Biden’s win. But she doesn’t think reminders of that day will be sufficient to persuade voters in November.

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