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Tim Cook pulls back the curtain on Vision Pro and Apple’s future

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With Apple Vision Pro sales starting this Friday, the company’s CEO Tim Cook gave an interview for Vanity Fair about the new product.
With Apple Vision Pro sales starting this Friday, the company’s CEO Tim Cook gave an interview for Vanity Fair, where we first see him wearing Apple’s spatial computer. While the story is more about whether Apple Vision Pro will succeed, according to movie directors and Wall Street analysts, the magazine gives a few interesting quotes from the man himself.
“I’ve known for years we would get here. I didn’t know when, but I knew we would arrive here,” Apple’s CEO Tim Cook tells Vanity Fair’s Nick Bilton in his California office about Apple Vision Pro.
This device, which is Apple’s first new product category in ten years, is surrounded by mystery and apprehension as it doesn’t seem to be as easy to sell as the Apple Watch a decade ago.

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