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Ubisoft defends $70 price for live service-focused Skull and Bones, citing its "AAAA" status

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Few titles have seen a development as long or as difficult as Skull and Bones. Its launch was delayed an astounding six times following the original reveal.
A hot potato: Ubisoft, once voted the most hated video game brand in the world, has been endearing itself to the general public once again. On this occasion, CEO Yves Guillemot has defended the $70 price tag (for the console versions) it’s slapped on Skull and Bones, a game that has many live service elements. He says that amount of money is justified because it’s a «quadruple-A» game.
Few titles have seen a development as long or as difficult as Skull and Bones. Its launch was delayed an astounding six times following the original reveal at E3 in 2017 – work on the game began back in 2013. It’s also reported to have gone over budget and cost around $200 million, not to mention the number of management changes, shifts in game direction, etc.
In a conference call Q&A session that took place after Ubisoft’s Q3 fiscal year 2024 results, Guillemot was asked about Skull and Bones’ live service approach; a trailer for the year 1 roadmap was released at the same time as the open beta this week.

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