Apple has been the slowest of all the tech giants to jump on the generative AI bandwagon, preferring instead to let the market mature slightly before committing.
In brief: A new report claims that Apple’s AI ambitions include a partnership with Google to bring the latter’s Gemini generative AI technology to the iPhone. The two companies are said to be in «active negotiations» for Gemini to be licensed to Apple, which has also considered using OpenAI’s ChatGPT for its AI needs.
Apple has been the slowest of all the tech giants to jump on the generative AI bandwagon, preferring instead to let the market mature slightly before committing.
Earlier this year CEO Tim Cook gave shareholders the news they’d been waiting to hear: Apple is making a slew of generative AI announcements later in 2024. He has also talked about Apple breaking ‘new ground’ in this field.
