From a smarter Siri to generative AI video editing
Apple is very likely to lean on generative AI features for the much-rumored iPhone 16. Like it or not, the Cupertino crew will need to adopt this new generation of artificial intelligence tech to not cede ground to the Samsung Galaxy S24 series and Google Pixel 8 line-up, both of which come with generative AI tools baked in.
But Apple doesn’t simply ape the tech of others. While it may be slow at adopting the features of others, think 120Hz displays and USB-C, it tends to offer better implementation; though one might argue Apple didn’t do enough with the move to USB-C on its iPhone 15 models.
So that has me thinking of how Apple could use generative AI to stand out from the rest of our picks for the best phones. Some of the below may be wishful thinking and wild speculation but other bits are born out of educated hypotheses. Generative AI built into Siri
I’ve never been a big Siri user, preferring smarter and more capable virtual assistants like Google Assistant and Amazon Alexa. But Siri has been getting smarter and I feel there’s an opportunity to give the assistant a shot of smarts by injecting it with generative AI.
With phones like the Pixel 8 Pro and Galaxy S24 Ultra, generative AI is implemented into select apps or exists as a dedicated tool — think Circle to Search or the Magic Editor. But you can’t ask the likes of Bixby or the Google Assistant to edit a photo for you or provide natural language descriptions of what’s happening on screen; at least not yet.
