The Zenfone brand has long been associated with compact phones, but the new Zenfone 11 Ultra is anything but
Asus might be known for its gaming smartphones, but the company makes regular handsets too.
For the last few years, its Zenfone line has been focused on one thing: compact phones. They’ve been well received, too – the 5.9-inch Zenfone 10 is one of the best small phones you can buy.
However, Asus has switched things up on the Zenfone 11 Ultra, which has much more in common with other Android phones, including a large display. But what does that mean for the regular model? With the device on sale now, here’s everything you need to know about it.When was the Asus Zenfone 11 be released?
Asus officially launched the Zenfone 11 Ultra on 14 March 2024.
The phone is on sale now, having been released on 14 April 2024. It’s available in both the UK and US, where you can buy one direct from Asus:
Buy the Zenfone 11 Ultra in the UK
Buy the Zenfone 11 Ultra in the US
However, there’s no word on when, or if, the regular Zenfone 11 will launch. Asus denied that the line had been shut down in entirely in August 2023, which has proven to be true. But there’s been no specific commitment to the smaller model.
If it does arrive, a summer launch is most likely based on recent releases:
Asus Zenfone 10 – July 2023
Asus Zenfone 9 – July 2022
Asus Zenfone 8 – May 2021
Asus Zenfone 7 – August 2020 How much does the Asus Zenfone 11 cost?
Here’s how much you can expect to pay for the Zenfone 11 Ultra:
12GB RAM, 256GB storage – £869.99/$899.99
16GB RAM, 512GB storage – £949.99 (not available in the US)
At full price, it’s still cheaper than Samsung’s Galaxy S24 Ultra, which starts at £1,249/$1,299.99. It’s also much more affordable than Asus’ own ROG Phone 8 Pro, which cost you at least $1,199.99/£1,099 at launch.
If the regular Zenfone 11 ever arrives, it should be cheaper. Here’s how much the previous generations have cost:
Asus Zenfone 10 – £749/$699
Asus Zenfone 9 – £699/$699
Asus Zenfone 8 – £599/$629
Asus Zenfone 7 – £569/$749 What specs and features does the Asus Zenfone 11 have?
The Zenfone 11 Ultra is very different to any of its predecessors, as you’ll see below.
