The Final Four matchup between Iowa and UConn may break just-set record for viewership.
This season has been filled with history-making moments for Caitlin Clark and Iowa.
The most recent came after the Hawkeyes’ Elite Eight victory against No. 3-seeded LSU when it was announced that 12.3 million viewers tuned in. All season long, the Hawkeyes have been setting attendance and broadcast records. This one, however, wasn’t simply a record for the year or the last 10 years.
The prime-time game on Monday night was the most watched women’s college basketball game ever across all networks.
It had more viewers than the 2023 NBA Finals, World Series and every regular-season college football game in 2023 other than Ohio State vs. Michigan on Nov. 25.
After advancing to the Final Four for a second consecutive year, Iowa and UConn will look to set another record Friday night. The circumstances surrounding this matchup between the No. 1-seeded Hawkeyes and No. 3-seeded Huskies just might be enough to come close.
“[The hype surrounding us this season] has done wonders for us to prepare for this opportunity,” Iowa coach Lisa Bluder said. “It goes back to the end of last year, playing in the championship game, to starting this year with our Crossover at Kinnick, the football stadium having 56,000 people come out to watch us play.
