The company also says it may add a more prominent label if the content has «a particularly high risk of materially deceiving the public on a matter of importance.»
Meta — owner of Facebook, Instagram, WhatsApp and Threads — said Friday that it plans to expand efforts to label content that’s been manipulated or generated by artificial intelligence. The move expands on earlier efforts, with Meta’s platforms among a growing number of services, including YouTube and TikTok, that are responding to this issue.
Meta said it will label video, audio and images as «Made with AI» either when its systems detect AI involvement, or when creators disclose it during an upload. The company also said it may add a more prominent label if the content has «a particularly high risk of materially deceiving the public on a matter of importance.»
The company said it came to its decision while juggling transparency with the need to avoid unnecessarily restricting freedom of expression online.
«This overall approach gives people more information about the content so they can better assess it and so they will have context if they see the same content elsewhere,» Monika Bickert, Meta’s VP of content policy, wrote in a blog post.
