Muttville Senior Dog Rescue helps remind us social media can sometimes be a force for good.
Dog shelters are currently overwhelmed in many parts of the U.S., with some of the oldest dogs often at the highest risk of being euthanized. But now is a great time to consider adopting a dog, especially from a place like San Francisco’s Muttville Senior Dog Rescue, which maintains some of our favorite social media accounts on the internet.
Muttville has always been ahead of the curve when it comes to adopting new technology. And that makes sense when you remember that many of the volunteers and staff behind the Bay Area rescue live in the heart of America’s tech industry. In fact, the domain for Muttville was purchased in 1998, likely before any other pet rescue in the country was even thinking about establishing a presence on the web.
“We were on Vine like the first week,” Jane Goldman, the Chief Content Officer at Muttville, told Gizmodo about the late great video-sharing service. “What we have to offer are cute dogs. And video was like the perfect medium.”
And while Vine is no longer around (despite Elon Musk’s hints that he might resurrect it at X) Muttville’s still constantly churning out new photos and videos on sites like Instagram, YouTube, Facebook, X, and TikTok, including the newbies of the week videos, guaranteed to make you smile. The goal, of course, is to get the public interested in adoption by bringing those dogs to a larger audience of potential adopters.
