New collaboration playfully shows how Samsung’s latest laundry features help take the stress out of doing laundry “Inside Out 2” opens in theaters on June 14
New collaboration playfully shows how Samsung’s latest laundry features help take the stress out of doing laundry
“Inside Out 2” opens in theaters on June 14
Dealing with dirty laundry can be overwhelming — think about separating colors as well as adults’ and kids’ clothing, reading and interpreting care labels and choosing different detergents and fabric softeners — which is why it often causes frustration for many of us.
In a new campaign video released on May 28, Samsung illustrates how Bespoke AI Laundry Combo™ takes the frustration out of an everyday household chore. The video was produced in collaboration with Disney and Pixar and showcases characters from “Inside Out 2” which releases in theaters on June 14.1
The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo™ featuring functions such as AI EcoBubble™.2 “Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges.
“The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling,” Jinny Jung, Vice President, Samsung Electronics, said and added, “We will continue to deliver to consumers the benefits of the Bespoke AI Laundry Combo™ that help take care of their various emotions.
