Following months of teasing, Apple finally pulled back the curtain on its plans for generative AI at WWDC this week. Starting this fall, the iPhone 15 Pro.
In brief: Apple took great pains to avoid saying «AI» during its 2024 WWDC presentation. Still, its new «Apple Intelligence» brings generative AI features to recent Macs, iPads, and iPhones. The upcoming OS iterations will include image generation, text proofing, and context-aware organization.
Following months of teasing, Apple finally pulled back the curtain on its plans for generative AI at WWDC this week. Starting this fall, the iPhone 15 Pro and all Apple devices with M-series processors will gain beta access to the Cupertino giant’s answer to ChatGPT and Copilot.
Apple Intelligence, which arrives this fall in iOS 18, iPadOS 18, and macOS Sequoia, introduces AI that can rewrite text, create images, and organize information across multiple apps. Siri will also become a generative AI chatbot and assistant similar to those from OpenAI and Microsoft.
The new text editing features, dubbed Writing Tools and Rewrite, employ functionality akin to Grammarly across most native apps in each device’s operating system. Users can automatically proof, summarize, and rephrase text written in Mail, Pages, Messages, or other apps.
