Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference on Monday, previewing an onslaught of features.
Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference on Monday, previewing an onslaught of features designed to soup up the iPhone and other products with technology already available on rival devices. In a twist befitting a company known for its marketing prowess, the AI technology coming to iPhones, iPads, and Mac computers later this year is being billed as Apple Intelligence. Even as it tried to put its stamp on the hottest area of technology, the AP reports, Apple acknowledged it needs help to catch up with Microsoft and Google, which have emerged as the early leaders in the field.
