Instagram is currently testing a feature that has been opposed by many users who are leaving the platform.
I can’t believe that more than 12 years have elapsed since Facebook announced that it was going to spend $1 billion to buy Instagram in April 2012. At the time the deal was announced, many were wondering why Mark Zuckerberg would spend so much money on a photo filter app. We also wondered how Facebook (now Meta) would monetize its acquisition. After maturing into one of the top social media apps on the internet, earlier this year, an estimate valued Instagram at $45 billion making Facebook’s purchase one of the most successful deals in tech history.
A revised Terms of Service posted by Instagram a few months after the deal was announced led some to believe that Instagram was going to sell pictures posted on the site by subscribers thus turning the app into the world’s largest stock photo agency. That never happened and Instagram co-founder and ex-CEO Kevin Systrom apologized stating that the point of the new ToS was to let users know that the app was experimenting with innovative forms of advertising.
