Google Play announces a new chapter and evolution: AI, gaming, rewards and more
Google Play is undergoing a major transformation and evolving beyond a mere app store. It is doing that by introducing new features to enhance discovery, gaming, rewards, and personalization, most of which we got to experience at a private Google press event this week.
From Android Market in 2008, which provided a highly fragmented app experience for the user, to the Play Store as we know it now. Since its launch in 2012, the Play Store has provided a more all-encompassing place for users to have access to all their apps no matter which Android device they owned.
However, there is always room for improvement, and even as refined as the experience has become in 2024, the folks at Google thought up of new ideas to bring Google Play to the next level. Let’s delve into the exciting changes that await users.
Sam Bright, VP & GM of Google Play, briefing the media on the new Google Play features | Photo Credit — Stephen Bondio for Google
Enhanced discovery and personalized recommendationsGoogle Play is going all in on AI and is leveraging it to simplify app discovery. As such, Google Play will now include AI-generated app reviews and FAQs which offer concise summaries of user feedback and frequently asked questions. Additionally, a new AI-powered feature helps users compare apps in similar categories, streamlining decision-making.
Google Play’s multi-select interest filters | Image credit — Google
Personalized recommendations are a key focus. To address this, Google has introduced multi-select interest filters allows users to manually specify their preferences, ensuring more relevant game suggestions based on individual gaming interests.
