Meta’s new pay or consent model, where users need to pay to safeguard their online data, has been accused of being anti-competitive.
Meta has gotten in trouble with the EU again, and this time for violating its competition rules with its latest “pay or consent” model that forces users to pay to not have their data tracked.
The model was launched late last year, apparently to comply with the EU’s data privacy rules.
And if you choose not to pay, you’ll have no option but to let the company use your data to create personalized ads for you on ALL Meta platforms.
This doesn’t sound like free will – if anything it seems like forced consent. That’s exactly what the EU has said in its statement as well.
‘This binary choice forces users to consent to the (use) of their personal data and fails to provide them a less personalized but equivalent version of Meta’s social networks.
