There’s a buzz about Sony making a branding shift for its smartphone image sensors.
When it comes to smartphone cameras, Sony is one of the names that stands out. Since the early 2000s, this Japanese giant has been a major player in the industry, providing image sensors to big names like Apple, OnePlus, Xiaomi, and more. Sony’s IMX sensors are a staple in both flagship and mid-range phones, solidifying its position as a leader in the image sensor market.
Sony to rebrand IMX image sensors to LYTIA by 2026
Now, there’s a buzz about Sony making a branding shift for its smartphone image sensors. According to a recent report, Sony is considering moving all its mobile image sensors, including the current IMX lineup, under the newer LYTIA brand.
