Showing a trail at Gamescom 2024 costs more than $100,000. These developers started a new social media trend to share their games.
Gamescom might be the largest gaming expo in the world, but that doesn’t mean everyone gets to go or show their game. With the event hosted in Cologne, Germany, the price to travel to and book space at the event, and to advertise a game during its big announcements stream, can be steep. According to the official website, a 30-second trailer in Gamescom Opening Night Live costs €115,000 ($127,671) — and that’s just the starting point, on top of other costs.
