Most consumers have heard of AI tools, but haven’t used any yet
If you believe many recent advertising campaigns, artificial intelligence is everywhere and taking over consumer products. But while more people than ever are aware of AI products like ChatGPT, that doesn’t mean they’ve tried any out or that it affects their purchasing choices.
At least, that’s according to a recent survey from Future (TR’s parent company) called Demystifying AI. The study, conducted in June, asked a wide range of people about their perception of AI, how they envision using it, and what it means for their buying habits.
Actually, it’s more about what AI doesn’t mean for what people buy. The survey found that, when it comes to buying new tech products, AI is currently dead last for reasons to purchase or decide against doing so. This might come as a surprise, given the rapid integration of AI across the board (with varying degrees of honesty). Nonetheless, brand recognition is the top consideration, with price and operating system filling out the upper ranks of reasons.
