This might be an unpopular opinion, but I think Apple (and all other companies, for that matter) should drop the boring number scheme for its smartphone models and start naming them.
The Apple “It’s Glowtime” event is behind us, and boy, oh boy, was it a snooze fest. You can say what you want about a company, but when it starts launching new finishes instead of new models or features, you know where things are going.
But today I don’t want to talk about the heresy of offering a 60Hz display on an $899 phone or the painfully slow wired charging that even the USB-C port mandated by the EU couldn’t fix. Or the fact that the non-Pro iPhones got the same cameras as last year’s models, and the outrageous proposition that people should be okay getting Apple Intelligence features IN BETA later this year.
No, today I want to focus on another subject that, in my opinion, contributes to the boring nature of today’s tech industry. Names.
Let’s start naming smartphones!
The LG G Flex flexing its muscles
This might be an unpopular opinion, but I think Apple (and all other companies, for that matter) should drop the boring number scheme for its smartphone models and start naming them. With real names, you know!
Remember the LG G Flex? Or the Motorola Droid? Or the Nexus phone line, or even the RAZR. Of course you do! There’s a reason all those phones ring a bell and enjoy a cult following to this day. And I think the naming convention has something to do with it.
Phones used to have cool names, and companies dumbed everything down to make it easier for people to keep count.