All smartphone makers offer pre-order deals and discounts. Why can’t Apple do the same for the iPhone 16?
Every major retailer, from Samsung to Google, offers discounts or deals on their new devices. And then, there is Apple. This strategy of pretending to be too special to go for marketing tools worked in the past, but it’s no longer good enough.
No lessons learned last year in China
Sometimes, the simplest of solutions work the best.
