We speak to Gamescom organizers about what it’s like to run the world’s largest gaming event and learn where it’s heading next.
Gamescom 2024, which ran from August 21 to 25, has officially concluded. While preparation has already begun for its return next year, now is a great time to reflect on the most recent event. Although already the world’s largest gaming fair, this year’s event set a new record in terms of exhibitor numbers. It saw more than 1,400 exhibitors showcasing a wide range of upcoming games, demos, and hardware products across a staggering 230,000 square meters of space.
I spent three days at Gamescom 2024, attending plenty of appointments and meetings in both the public and business areas of the event. Walking through the crowds, the sense of scale was truly incredible and it was great to see plenty of major players like 2K, Capcom, Xbox, and Square Enix represented with massive, elaborate booths. It’s not just all about games though, as Gamescom 2024 also catered to those interested in tabletop or card gaming. There were even dedicated social areas, complete with live entertainment and cosplay activities.
Eager to learn more about what goes on behind the scenes, I spoke to organizers in an email interview about Gamescom 2024 and what could be in store in future.Something for everyone
“We see Gamescom as a festival for different communities within the gaming culture. The Gamescom cosplay village offers workshops and photo opportunities, creating a hub for creativity and community,” explains Stefan Heikhaus, director of Gamescom and events at Game, the German games industry association.
“On the other hand, esports fans can watch tournaments in the event arena, which are hosted by ESL. The new Gamescom social area is an important place where content creators can create unique shows and live experiences for their fans, or meet them in our signing area.”
“Gamescom is, compared to other events, to be understood as a 360-degree festival,” adds Tim Enders, director of Gamescom, “related topics like cosplay, anime, streaming providers or trading cards and board game publishers are present as well. And this is only a selection of what we have to offer. We also give content creators, or independent artists a place to present themselves.
