Even the chatbot allegedly admits to infringement claim
Gemini Data, which offers an enterprise AI platform, has sued Google for calling its own AI service by the same name.
Google renamed its generative AI service from Bard to Gemini in February, after introducing its Gemini model family in December 2023. But the Chocolate Factory did so without evident concern that the name was already in use as an AI brand.
«As a sophisticated company, Google undoubtedly conducted a trademark clearance search prior to publicly re-branding its entire line of AI products, and thus was unequivocally aware of Gemini Data’s registered and exclusive rights to the ‘GEMINI’ brand», says the complaint [PDF], filed on Wednesday in San Francisco federal court. «Yet, Google made the calculated decision to bulldoze over Gemini Data’s exclusive rights without hesitation.»
The US Patent and Trademark Office (USPTO) allows similar names for different types of businesses when it’s unlikely the name overlap will confuse consumers.
