The non-pro iPhone 16 is the best regular iPhone Apple’s ever made. Really.
At the company’s Glowtime event on Monday, Apple announced new Watches, AirPods, and, yes, new iPhones. The iPhone 16 series is almost here and this year’s crop may leave some people in a quandary.
Apple rationalized its formerly messy iPad lineup last year, making the distinction between the iPad Air line and the iPad Pro line more clear by putting its Fastest Processor Ever™ in the Pro and moving the price up the the Highest Price For an iPad Ever™.
The innovations just keep coming.
Now, weirdly, it’s done the almost opposite with the iPhone line. There is still a fair bit of light between the iPhone 16 and the iPhone 16 Pro, but if you were previously all-in on the iPhone Pro, you might have reason to give the standard line a second look this time around.
There are a couple of reasons Apple did this, other than just to mess with us. First, the standard iPhone line has struggled in comparison to the Pro line for years now. Every fall we are treated to headlines about how no one wants the non-Pro iPhone, as if it were a problem. But when it’s because people are splurging on the iPhone with the best camera, how is that a problem for Apple? Those cameras, by the way… they’re The Best Cameras Apple’s Ever Made™.
