The UK’s CMS has accused Google of harming competition by using its dominance in online display advertising to favor its own ad tech services.
On Friday last week (September 6), the Competition and Markets Authority (Britain’s competition watchdog) issued a statement objecting to Google’s ad tech practices. It feels that Google’s practices are hindering healthy competition in the UK.
Google has “harmed competition by using its dominance in online display advertising to favor its own ad tech services.”
One of the key accusations in the statement is “self-preferencing”. The CMA believes that Google prefers its own service when it comes to deciding which ads will be shown to users on a website. This is preventing other ad services from having a fair playing field.
So, it’s only fair that an industry with so much financial potential is equally open to all instead of being hijacked by one tech giant.Fair for Publishers & Advertisers
Creating healthy competition is not just important for other ad services but also for publishers and advertisers.
