With Call of Duty: Black Ops 6 almost upon us (or already upon us depending on your geographical location), analysts ha…
With Call of Duty: Black Ops 6 almost upon us (or already upon us depending on your geographical location), analysts have been weighing in on the impact it’s likely to have on Xbox Game Pass, with some reckoning it could bring as many as 4m new members to Microsoft’s subscription service, albeit at a cost of up to 6m sales.
Black Ops 6 will, of course, be the first Call of Duty title to launch day one on Game Pass Ultimate and PC Game Pass, the move marking a critical test for Microsoft’s subscription service strategy following its $69bn USD acquisition of Activision Blizzard last year.
And Black Ops 6’s Game Pass launch will lead to a significant surge of new subscribers according to analysts interviewed by GamesIndustry.biz, albeit at the expense of game sales. Wedbush Securities managing director Michael Pachter, for instance, believes Microsoft will see between three and four million new members following Black Op 6’s Game Pass launch, although he reckons the move could result in up to 6m lost sales, based on the idea 25 percent of Game Pass subscribers may have bought the game anyway.
