Apple insider reveals no plans for Apple Smart Ring
AI-generated Apple Smart Ring concept. | Created by PhoneArena with Pixel StudioApple has reportedly abandoned plans to develop a smart ring, according to Bloomberg’s Mark Gurman. This decision follows years of internal exploration into the concept, but ultimately, Apple has chosen not to pursue it.
The reason? It could potentially detract from the success of the Apple Watch, a product that remains a key focus for the company. Apple sees no reason to introduce a new product that might cannibalize sales of the Apple Watch, which continues to be a strong performer and a leader in the fitness-tracking market.
This news might come as a surprise to some who were anticipating an Apple-branded smart ring. However, from a strategic standpoint, it’s a logical move. The Apple Watch is a highly successful product, and Apple is unlikely to jeopardize its sales by introducing a competing device.
