Apple Intelligence is Apple’s attempt to put its stamp and own branding on the artificial intelligence (AI) gold rush, but it might be years behind the competition.
Apple is hyping the heck out if its upcoming Apple Intelligence features that are headed to compatible devices, including the recently-launched iPhone 16 lineup (see our iPhone 16 Pro review) and the previous generation iPhone 15 series, both of which have the requisite hardware to power Apple’s «AI» features. While that’s all well and good, at least one prominent analyst believes Apple Intelligence will fail to blow users away at first, and suggests that «Apple’s AI glory is still years away.»For anyone unaware, Apple Intelligence is Apple’s attempt to put its stamp and own branding on the artificial intelligence (AI) gold rush. Practically every major technology company is hyping AI in some form or another, some more than others. For Microsoft, it’s the era of Copilot+ PCs, while chip players like AMD, Intel, and Qualcomm are heavily promoting neural processing units (NPUs) on their latest silicon.
