2024 is proving to be a very good year for increased smartphone sales. However, the same can’t be said for the iPhone.
After two years of decline, smartphone sales are projected to rebound strongly in 2024. However, IDC (via Bloomberg) shows this growth does not extend to Apple, which is expected to see only modest year-over-year gains.
The market tracker forecasts that smartphone sales will grow by 6.2% this year, pushing total units sold worldwide to 1.24 billion. In contrast, Apple is anticipated to experience only a 0.4% increase in iPhone sales.
Despite this modest figure, Apple is expected to remain the profit leader, with the average selling price of an iPhone exceeding $1,000. In comparison, Android phones have an average selling price of $295.
Pent-up smartphone demand from the coronavirus and an uptick in sales in regions with lower smartphone penetration are being attributed to the improvement, not the emergence of AI tools.
