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No, it isn't Black Friday today – but here are the best early deals so far

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The shopping holiday kickoff is a week later this year
While it might feel like the official start of the Holiday Shopping season, we’re here to clear things up. No, today – November 22, 2024 – isn’t Black Friday, with the annual blast of shopping and deals landing a week later this year.
Black Friday is on November 29, 2024, but that doesn’t mean you can’t score significant savings on all sorts of the latest kits right now. As in years past, there is really no need to wait; the team here at TechRadar has been rounding up and highlighting the best Black Friday deals for weeks, and we’ll continue to do that today, on Black Friday, surely on Cyber Monday, and the weeks after.
Retailers like Amazon, Best Buy, Target, Walmart, Currys, and Argos, among many others, are already offering early Black Friday sales and teasing the day of sales on the 29th, with Cyber Monday and ‘Cyber Week’ set to follow. As a reminder, Black Friday is November 29, 2024, and Cyber Monday is December 2, 2024.
Whether you’re a little bummed that it isn’t Black Friday, or are just looking for a good deal, fear not, as TechRadar has you covered. Ahead, we’re sharing five of our favorite deals in the US and the UK, as well as a long list for each with plenty of categories all seeing savings. From epic Lego sets to big-screen TVs with AirPods, smartwatches, and Dyson goodies in between, here are the best early Black Friday deals so far.Is it Black Friday today?
No, today (November 22) isn’t Black Friday. The official day for Black Friday 2024 is on November 29, but that doesn’t mean some sales haven’t started already.
For example, the Amazon Black Friday sale has already started in the US, while the Amazon UK Black Friday sale kicked off yesterday (November 21). Several retailers have also followed suit, including Best Buy, Target and Walmart in the US and Currys, Argos and John Lewis in the UK.
So while we aren’t quite yet at the official day, there are already some great deals out there – here are the best ones we’ve seen so far.Top early Black Friday deals in the US
The Apple AirTag is one of Apple’s highly coveted gadgets, and it rarely gets discounted, which is why today’s Black Friday deal from Amazon is so great. You can get Apple’s location tracking device for just $19 – a new record-low price. If you tend to misplace your keys or wallet, attach the AirTag to anything you don’t want to lose, and your iPhone will locate the item.
This might be Amazon’s best Black Friday deal – Apple’s all-new Apple Watch 10 on sale for a new record-low price of $329. The Apple Watch 10 includes upgrades such as Apple’s new S10 chipset, sleep apnea detection, depth gauge, and a new design featuring the most advanced display. I don’t expect you’ll find a better price on Black Friday, and this offer is in danger of being sold out.

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