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California’s strong democratic party leanings mean the state’s 54 electoral votes more than will likely go to Kamala Harris, meaning the largest share of presidential ad spending is going to toss-ups, not solidly blue grounds like the Golden State.
In states where former President Donald Trump and Vice President Kamala Harris are neck-to-neck, voters are being bombarded with rallies, advertisements, door knocking and mailings. While California voters are still getting some of that, it’s no where near the barrage of mailers and ads voters in battleground areas are getting. It’s why set out to understand what’s it like to be a voter in a swing state.
From July 22 to Oct. 8 alone, there’s been about $1 billion worth of presidential ad spending in the seven swing states according to AdImpact. The majority of that has been funneled into Pennsylvania, with about $279 million spent alone, followed by more than $200 million in Michigan.
ABC7 News reporter Monica Madden interviewed colleagues at two of our sister ABC-owned stations in the battleground states of North Carolina and Pennsylvania to get a better idea of the current climate.
It is expected that out of all the purple states, the results of the presidential race could come down to Pennsylvania.
