Apple’s gift cards are here, but these other deals beat them.
Apple’s answer to the Black Friday sales is now officially live
The Apple Store Shopping Event runs until December 2
It offers gift cards, which are largely beaten by retailer discounts
The Apple Black Friday deals have now officially gone live and will last until December 2. Naturally, Apple does things a bit differently, preferring to offer a range of gift cards rather than doing straightforward discounts – and that means many can be beaten elsewhere.
We’ve pulled together a full list of all of Apple’s deals, and below that shown you the best Black Friday deals that currently beat them. For example, Apple doesn’t offer any gifts cards on its newest products, like the iPhone 16 series, but you can find decent Black Friday iPhone 16 deals in both the US and UK.
Still, some of the Apple gift card offers we’ve highlighted below are still worth considering, particularly if you’re looking to buy some accessories from Apple or are looking to use Apple Trade In for an old product.
In general, the best Black Friday Apple Watch deals and the top Black Friday AirPods sales from retailers are better than Apple’s own offerings, but here are the vouchers that are worth looking at – plus the best retailer deals on Apple’s other products right now.Apple Store Shopping Event deals
Here’s the full list of gift cards that you can get with the Apple Store Shopping Event. It’s a very similar list to last year, only this time there’s a few disappointing absentees – including the iPad mini 7 (presumably because it’s a new model), Mac mini M4 and Apple Watch 10. Likewise, there’s nothing for the iPhone 16.
There are still some decent gift cards available, particularly if you’re looking to buy an accessory, with the Apple Pencil Pro and Beats Pill appearing for the first time in Apple’s shopping event. But realistically, most of these are beaten by discounts from retailers – scroll down to see the best of those in the US and UK.Best Apple Black Friday deals (US)
This is $12 cheaper than AirPods Pro 2 have ever been, and I expect this deal won’t last long. They sound excellent, the noise cancellation is top tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to tech that points you to where it’s hiding (and a speaker to help, too). They’re also very small and light, which is great for comfort. The previous lowest price was $169, so absolutely do not miss this deal – they’re fantastic value for this price.
AirPods are always popular during Black Friday, and Walmart has Apple’s cheapest AirPods, the AirPods 2, on sale for just $89. That’s the best deal you can find right now, only $20 more than the record-low price. This offer is highly recommended if you want new AirPods and don’t need noise-canceling technology.
Today’s Black Friday deal on the budget Apple Watch SE for $149 is a new record-low price. The Apple Watch SE tracks activity, sleep, and calories burned and will notify you when a high or low heart rate is detected. The water-resistant smartwatch also helps you stay connected by allowing you to receive notifications, take calls, and reply to texts directly from your wrist.
This might be Amazon’s best Black Friday deal — Apple’s all-new Apple Watch 10 on sale for a new record-low price of $329.