The company has been fighting since 2023 to ensure accurate representation of diverse skin tones. Tecno has been advocating improvements in skin tones in.
Tecno has been advocating improvements in skin tones in smartphone photos since last year, and most recently it announced a campaign against skin tone bias in cameraphones last month.
Today, the company is announcing that it’s partnered with the University of Leeds and Dar Al-Hekma University to enhance skin tone representation for Saudi Arabia.
Tecno will conduct research with the aforementioned universities to ensure accurate representation of Saudi consumers in mobile imaging, and the company says this will solidify its position «as a leader in inclusive smartphone imaging and promoting skin tone diversity».
