Yum! Brands and NVIDIA are bringing AI to 500 restaurants, enhancing voice recording, drive-thru efficiency, and restaurant operations across Taco Bell, KFC, and more.
The fast-food industry is undergoing a major technological shift. Yum! Brands, the parent company of Taco Bell, KFC, Pizza Hut, and Habit Burger & Grill, has partnered with tech giant NVIDIA to introduce artificial intelligence into its operations. The initiative aims to streamline ordering, enhance efficiency, and personalize customer experiences.AI at the drive-thru and beyond
One of the most exciting developments is the introduction of AI voice agents at drive-thrus and call centers. These systems, built using NVIDIA’s AI tools, can understand natural speech, process complex orders, and even suggest add-ons like extra fries or a dessert.
“We’ve all seen what a poor drive-thru experience could look like when it goes viral in a bad way,” said Joe Park, Yum!’s chief digital and technology officer. “We want to make sure our team members have a great experience.”
The collaboration, announced at NVIDIA’s GTC conference, will see AI-powered voice ordering systems, computer vision technology, and restaurant intelligence tools rolled out across 500 Yum! locations this year.
