Apple’s Siri upgrade delay might cost more than just disappointment.
There are two class action lawsuits now filed against Apple over its delaying of Siri features.
Apple recently made quite a massive blunder with the promised Apple Intelligence Siri features. The features, that were one of the main selling points (more or less) of the new iPhone 16 were recently announced to be delayed. Quite understandably, plenty of people who bought the new iPhone excited about the futuristic-sounding digital assistant are now left disappointed.
As a consequence, the Cupertino tech giant is now hit with at least two proposed class action lawsuits over the delayed Siri personalization features for iPhones.
In the U.S., there’s a complaint filed in a California federal court. Filed this week, it alleges Apple had violated laws against false advertising and unfair competition by marketing Apple Intelligence upgrades for Siri, which are, well. not here.
The two plaintiffs in the complaint say they would have not bought the iPhone 16 or been willing to pay its expensive price if they knew the promised features weren’t going to be a thing when they should have, claiming misleading marketing.
Basically, the context-aware and super-smart Siri was advertised in product presentations, on Apple’s website, in a commercial, and in many other places.
