Hyundai Motor Company has officially announced the establishment of Hyundai Motor Malaysia (HMY), marking…
Hyundai Motor Company has officially announced the establishment of Hyundai Motor Malaysia (HMY), marking a transformative step in the brand’s expansion and long-term commitment to the Malaysian market. The newly formed local entity represents Hyundai’s evolution from a distributor-led model (previously under Sime Motors) to a principal-led, market-direct operation aimed at delivering more innovation, responsiveness, and customer-centric service.
The move is part of Hyundai’s global “Progress for Humanity” vision and reinforces Malaysia’s position as a strategic hub in the ASEAN region. Under this new structure, HMY will fully manage brand strategy, sales, marketing, and customer experience, supported by a dedicated and fast-growing local team based in Menara Affin @TRX, Kuala Lumpur’s premier financial and innovation district.Driving Local Commitment: New Models and Local Assembly Plans
Hyundai’s direct entry also brings immediate growth plans. HMY will launch three new SUV and MPV models in the near term, while also establishing local assembly operations in Kedah by Q3 2025 in collaboration with Inokom Corporation. This facility aims to produce up to seven models over five years, including a mix of internal combustion engine (ICE) and hybrid electric vehicles (HEVs).
