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“We’re in an era of consistent attack” — how offline storage architecture could save your business

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In the age of ransomware, clean data is key
Data breaches are seemingly everywhere these days, whether it’s a via a cyberattack or an accidental leak.
But information is a valuable resource, and any data loss can have devastating effects on your business.
Since being introduced, GDPR violations have cost companies billions, so data protection and compliance is more important than ever.A 3-2-1 backup strategy
At the recent InfoSecurity Europe 2025 event, we spoke to Jon Fielding, Managing Director for EMEA at Apricorn to get a better understanding of how hardware security solutions can protect organizations.
“So we now are in an era of consistent attack really, right?” Fielding warns. “You need to prepare yourself for the worst. What happens if everything is locked down with ransomware? Where do you go from there? And if you haven’t got your data backed up, you haven’t got a clean set of data, then actually you’re out of business.»
The 3-2-1 backup strategy refers to keeping three copies of your data (the original, plus two copies), stored on two different types of media, at least one of which should be stored offsite — and ideally encrypted.
“So if you’re backing up your data, it’s probably got some sensitive information there», Fielding explains. «So that gives you a belt and brace. So, if you’re in the Amazon cloud and the Eastern board goes offline like it’s done before, well, what’s your fallback? You need to have it somewhere else, ideally something like this.”
This is where Fielding shows me some of Apricorn’s latest storage devices — pictured above is the Apricorn Fortress L3 FIPS, a portable storage solution with up to 5TB capacity and both HDD and SSD.

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